Aspen, CO



Strong Towns president Chuck Marohn will deliver a keynote address at the ceremony honoring the Governor’s Award for Downtown Excellence, which is part of Downtown Colorado Inc.'s Vibrant Downtowns event, IN THE GAME.

IN THE GAME is a three-day interactive educational experience for rural downtown champions. The conference focuses on harnessing national, state, and local resources to expand the way our downtown champions think about attracting tourists, engaging locals, and provide real problem solving opportunities to help overcome challenges. Just as downtowns are much more than simply a tourist stop, IN THE GAME is much more than a conference.

  • CONFERENCE HIGHLIGHTS // IN THE GAME’S structure is also uniquely choreographed to establish a dialogue, network, and solution-oriented approach to challenges and action. IN THE GAME platforms will keep you talking and learning together!

  • DOWNTOWN FINANCING SUMMIT // Downtown Colorado, Inc. takes the lead in financing mixology shaping innovative financing and partnerships to enable concepts and ideas to break through.

  • KEYNOTES & COLORADO BRIEFS // Dive into interest areas and inspire participants with short dynamic talks highlighting innovative work by Colorado leaders who share their story and their passion.

  • SPONSORED DINE AROUND LUNCHES & TOURS // Showcase exciting restaurant and project concepts and include informal discussion. Tours may include breweries, public arts, hotel redevelopment projects, etc.

Attendees of the IN THE GAME event may also purchase an additional ticket to attend the Governor’s Award for Downtown Excellence, featuring a keynote presentation from Strong Towns President Chuck Marohn.

Since 2003, the Downtown Colorado, Inc. (DCI) Governor's Awards for Downtown Excellence have recognized outstanding projects and people in Colorado that demonstrate creativity in the face of challenges, unlikely and enduring partnerships and dedication to community to further downtown initiatives. Each year the Governor's Awards for Downtown Excellence serve as a highlight for DCI’s IN THE GAME Vibrant Downtown Event, an annual conference for downtown champions, resources, and stewards. Charles Marohn, president and founder of Strong Towns, will be giving the keynote address at the event. The award ceremony will take place during the IN THE GAME Conference in Aspen on the evening of Thursday, April 11th, 2019. Awards will be given for the following categories:

  • Best Adaptive Reuse or Rehabilitation

  • Best Event, Festival or Recurring Activity

  • Best New Addition to Downtown

  • Best Use of Public Space

  • Best Urban Renewal Project

  • Dynamic Downtown District Award

  • Vicki Mattox Downtowner of the Year Award

For general information about the IN THE GAME conference and the Governor’s Award for Excellence, and to register for both events, please visit the DCI website below.