The Bottom-Up Revolution Is...Not Your Typical Bike Activist!

Maddy Novich is a criminal justice professor at Manhattan College, a mom of three, and an Instagram influencer living in New York City—you might know her as @cargobikemomma. Novich fell in love with cargo biking during a trip with her family to Europe in 2019, and launched an Instagram account when she came back to just share her love of biking around the city and to help other people, especially other women, realize that this mobility option is available to them.

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