Max Musicant
Max Musicant is the founder and principal of The Musicant Group, an interdisciplinary firm whose mission and service is to create places where people want to be, as well as its Practice of Place blog. Through partnering with communities, businesses and organizations of all kinds to integrate design, events, operations, communications and organizational capacity building, the firm has demonstrated that every space can and should be a great place. Musicant received an MBA from Yale and a B.A. from the University of Wisconsin–Madison.
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A well-intentioned focus on making streets that are safer to move along and across often misses the mark on creating places where people want to be.
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A verb became a noun. A process became a product. And an approach became an adjective.