Incremental Housing

In a strong town, housing emerges rapidly in response to local needs.

But across the continent, our neighbors can’t find homes they can afford to live in, and local builders can’t help.

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Core Insights

To address the housing crisis from the bottom-up, we must understand:

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We are in a Housing Trap.

Housing is an investment. Investment prices must go up. Housing is shelter. When the price of shelter goes up, people experience distress.

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  1. Cities must address regulations that block bottom-up responses to housing needs.

Most cities have zoning codes and building regulations that stunt the local housing market. If you want to build anything other than a single-family home on a large lot, you’re probably going to need a variance, a rezoning, or a long, expensive approval process. That’s a huge barrier for small-scale developers, homeowners, and local builders who might otherwise be able to add housing in a way that fits the neighborhood.

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  1. A healthy housing market is built by many hands — and it works.

A healthy housing market isn’t built by a few big players dropping in massive developments. It’s built by homeowners, local builders, and neighborhood developers—each making their own contributions. The incremental approach works because it’s fast, adaptable, and rooted in the community. It allows neighborhoods to mature naturally. It spreads out risk. And it creates opportunities for wealth-building at the local level. When you legalize and support this kind of development, you unlock the power of many hands working together to solve the housing crisis.

Latest Stories on Housing

How Small Zoning Code Changes Can Unlock Big Opportunity

Small, precise zoning code text revisions can be a game-changer for communities facing housing shortages.

How Small Zoning Code Changes Can Unlock Big Opportunity
How Bentonville Changed the Conversation with Developers

Better communication isn’t complicated. If your city wants more incremental development, start there.

How Bentonville Changed the Conversation with Developers
How a 30-Minute Appointment Can Open the Door for Local Investment 

For many small developers, the hardest step isn’t swinging a hammer or drawing a site plan; it’s figuring out where to start. Here's how Bentonville, Arkansas, is fixing that.

How a 30-Minute Appointment Can Open the Door for Local Investment 
How Building Community Can Drive More Housing Development

Here's how Lafayette, Louisiana, became a national leader in supporting incremental developers and creating an ecosystem where community reinvestment thrives.

How Building Community Can Drive More Housing Development

Learn the next steps local leaders can make to help their cities become housing ready.

Learn the six policies that will make your town housing ready.

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