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In 1908, regular recipients of the Sears, Roebuck & Co. Catalogue were offered another publication in the mail: the Book of Modern Homes and Building Plans. Within its pages were 44 home design and construction kits that customers could purchase for as little as $360 — roughly $15,000 today when adjusted for inflation. The homes were shipped by railroad boxcar almost anywhere in the United States or Canada in crates containing nearly everything needed for building, from the lumber and nails to the wallpaper and fixtures.
By 1916, innovations such as pre-cut lumber and an early form of drywall further reduced both costs and construction time. These changes also made it possible to build homes without relying on master carpenters or tradesmen. Construction often became a family and community effort, with even people possessing only basic building knowledge able to contribute. Competitors soon followed Sears into the market, and by the end of the Second World War more than 100,000 catalog or "kit" homes had been built across North America.
Sears Homes helped bring the dream of homeownership within reach for middle- and working-class Americans. Additionally, for many Black Americans it became a way to achieve said goal without the fear of being turned away at the local hardware store, or being charged more money for the same tools and materials simply because of the color of their skin. More than a century later, amid rising housing costs and an affordability crisis, Detroit is revisiting this antique, yet salient, idea.
Earlier this month, the City of Detroit put out an RFP (request for proposals) for a series of pre-approved housing plans that will cut through the red tape of permitting delays, restrictively zoned neighborhoods, and the comparatively small residential lot sizes of the city. The goal is twofold: lower development barriers, and ensure that new housing fits the character of existing neighborhoods.
While the program is not a panacea for the broader housing affordability crisis (rising labor and material expenses will remain major challenges) a library of pre-approved designs could significantly reduce bureaucratic delays and administrative overhead for developers both large and small. The RFP document itself lays out the City’s thinking; “Once designed, the building plans are available for public use and have a pre-approval status such that complete applications could be approved to build in a matter of days.”
Initially, the program will focus on single-family detached homes as part of Mayor Mary Sheffield’s goal of adding 1,000 such structures to the city during her first term. Although this effort’s focus is currently limited to that type of housing based on the Mayor’s campaign promise, there is no reason that the concept could not eventually expand to include duplexes, fourplexes, and small apartment buildings.
Many of Detroit’s pre-World War II neighborhoods already contain these types of housing stock and other cities — including Michigan’s own Kalamazoo — have incorporated them into similar pre-approved design libraries. With the RFP specifying that the designs must take into account the existing character of these neighborhoods this may well put at ease critics who worry that contemporary architectural designs do not mesh well with the historic homes of older neighborhoods.
The hope is that the new builds will fit seamlessly in among existing homes and structures that are often approaching their 100th birthdays: many of them being the very Sears Homes that form the kernel of this idea in the first place. Homes built over a century apart, but linked through time by now over a century of an excellent idea.
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This article was originally published, in slightly different form, by the Local Conversation group Strong Towns Detroit. It is shared here with permission.
David R. Webb is a Detroit-based historian and local guide who strives to give the public a better understanding of the city's history, both the commendable and the contemptible, teaching the lessons of the past to build a better future. He is also an advocate for urbanism and especially public transit expansion so that Detroit residents may have a more equitable, safe, and vibrant city to call home.