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(Source: Cesar Andriola/Unsplash)
Editor's Note: Since this post was written, Madison's Common Council unanimously voted for the preferred design option. You can see the author's initial thoughts on the decision here: "Common Council Rejects a Safer Regent." We felt that the thoughts and information in this piece were still worth sharing for the sake of reflection, if no longer as a call to action.
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Two lanes. 10 feet each. That is all Regent Street needs to be a successful street in Madison.
This is my thesis and I need to state it clearly at the beginning. Engineers, business owners, and drivers will say that this is a complicated area. It’s been nearly a year since Madison City Staff began discussing improvements to Regent Street. There’s been months of planning, engaging, reviewing, and discussing a little less than half a mile of road.
They say it’s complicated because there are 12,000 people located in the census tracts just north and south of Regent. Hundreds, if not thousands of UW-Madison students walk to classes each semester from these neighborhoods. Local businesses — bars, restaurants, bike shops, bakeries, book stores, and more — reside on the designated “community main street” where people spend time and money. Hospitals are just around the corner and Camp Randall looms in the distance. WisDOT estimates over 17,000 vehicles drive through Regent Street each day. These are all parts of a complicated system with their own needs and their own priorities that takes an adept city planner to balance effectively.
They say it’s complicated, but not complex; as long as you understand the models and the formulas, you can plan an effective street. Complexity implies a level of adaptability that cannot be predicted. They will say that the street is defined and there is no possible evolution except the one that exists on the preferred design option.
The preferred design option features two lanes with additional left turn lanes at intersections. At its widest, the lanes will be 14 feet wide. This is a reduction from four lanes (two general lanes and two peak-hour lanes). There will be expanded sidewalks (from five feet to nine feet). There will be no bike lanes. There will be parking.
I don’t agree with the engineers on this project. Clearly, a lot of people also disagree because the Legistar document is drowning in links to public comment.
I tend to disagree with the engineers in general. When I conducted a Crash Analysis Studio at Prairie and Raymond two years ago, I walked the site with staff. They removed an improperly planted tree, trimmed some foliage covering street lights, and added an unenforceable “no turn on red” sign. These were the easy steps to take for a “complicated” area that features a truck route, bus route, and 11,000 vehicles per day. The hard step of experimenting with removing a right turn slip-lane, even for a few hours, was a step too far even after a tragedy.
When my friends advocated for removing peak-hour lanes following the third crash into the same coffee shop on Willy Street, staff said it would be a poor use of resources. Other areas in Madison are a higher priority on the Safe Streets list of projects; do we want to redirect staff time and funding to something staff didn’t believe would make a significant difference?
Streets are complex because humans adapt. When you remove peak-hour lanes, which prevent cars from flying 40+ mph in the lane closest to the sidewalk, people will tell you they feel safer. It will show that the models are wrong and you can’t predict every detail definitively. The best thing we can do is allow streets to grow naturally and adapt as needed. Small things like paint, planters, and bumps will cause drivers to slow down. People will reclaim the space and more people will want to be in the area. We cannot predict exactly how or when it will happen, but it will occur if allowed and nourished.
It puts a stake into the heart of “complicated” and removes the guise of balancing needs. There has been a preference, for decades, to build streets like they are roads and to prioritize vehicles moving on them. Any potential change is a threat to the order that needs to be maintained. This is how Regent Street is currently designed. It is wide, it is straight, and you can go fast. Level of service should be high and cars should not have to wait. There is no environment that will allow the street to flourish; it is artificially stunted.
When trials reveal that streets that resemble Regent can be made safer, it puts the onus on staff to reveal their design preferences directly. Do we design for safe? Do we design for pleasant? Do we design for convenient? Why can’t we try new things?
When I consider voting for elected officials, I look for safety track records. I want to see candidates who acknowledge that the 40,000 people who die in car crashes each year are dying because of poorly designed infrastructure. The 8,000 pedestrians who die are not to blame for failing to wear bright clothing, to look both ways, to push a button, or to carry a flag. They do not deflect responsibility on to anything but the environment that allows the people behind the wheel to cause their damage.
I am lucky to live in a city that recognizes Vision Zero as a desirable policy outcome. Zero deaths on roads, bikeways, or sidewalks. It is admirable and important. Madison has Vision Zero policies because the mayor and a majority of Common Council (I count at least twelve) have indicated to voters that they prioritize Vision Zero as a policy. The Madison Bikes candidate questionnaire asks candidates if they would commit to implementing Vision Zero policies even at the expense of removing car parking or general travel lanes. The most recent survey explicitly asked candidates to rank four different priorities, where eight of ten alders up for election last spring placed “ensuring a safe environment for all road users” as the top priority and “moving vehicles fastest” at the bottom.
We (Strong Towns Madison helps design the questionnaire) ask these questions because we know they are defensible, but at times, unpopular opinions. Businesses will say that on-street parking is the lifeblood of their business. Opponents claim the “bike mafia” are getting too many projects, and “they don’t even pay for roads like I do!” because of the wheel tax. The thought of losing 60 seconds on their commute because they missed a light cycle will cause the collapse of society.
We ask these questions because our children, siblings, parents, cousins, friends, co-workers, and neighbors die on our streets. Nearly four months ago Sasha Rosen was killed by a vehicle allegedly driving 62 mph. I clench my fists reading his mother’s letter to the drivers of Park Street. Alders recognize the tragedy and hope we can learn and prevent this from happening again.
203 people have died in Dane County since 2021. We cannot learn this lesson fast enough. I think of Derrick Allen, Lucy Kitzerow, and Derek Schwarting. We have solutions, and we can implement them to prevent tragedies, it’s just a question of if elected officials will stand up for them.
There isn’t a more apt name for this street. A person appointed to govern because the legitimate ruler is a minor, ill, or otherwise unable to rule. We have our “regents” of Regent Street who vastly prefer the status quo to the kind of place Regent could evolve to be. The engineers who follow outdated guidelines, the employers and businesses who need every available parking space so commuters don’t have to walk a block or pay to park their vehicle for several hours a day, and the drivers who want their commute to be easy and avoid congestion (in the middle of the City no less!); they rule over this process and claim that there can be no other way. For the masses, 4 feet more of sidewalk! It’s all that can be spared.
If we designed this with the people in mind, we would listen to their preferences. Safety above all else.

Johns Hopkins Bloomberg School of Public Health studied lane widths across seven cities in several states. They found that narrow lanes save lives. Crash reductions are significant when reducing streets from 12 foot lane widths to 9 feet. The conventional wisdom of “larger lanes are safer” is wrong. The goal that cities and states should aim for, especially in urban contexts, is to narrow lanes as much as possible (10 feet). When engineers want to go wider, they need to justify that decision. NACTO, the National Association of City Transportation Officials, also agrees with this guidance. Notably, the City of Madison agrees with it too! The Complete Green Streets guidance calls for 10 foot lanes on “Community Main Streets”:

Elected officials were voted in because they prefer safety over convenience. They want to reduce deaths to zero. They are interested in making dynamic places where people want to be rather than subsidizing parking lots.
Staff have shown a desire to ease vehicle access. They can tell you how long cars will have to wait at an intersection, but not how long people will need to wait to get a safe crossing. They claim lanes need to be wide for five ambulance trips a day, but not narrow to reduce the 22 injuries that have occurred to pedestrians and bikers since 2017 for the vast majority of the remaining time (more than 99%).
There’s a miscommunication here. In the words of Chuck Marohn:

It is now Madison Common Council’s time to ask staff to help them understand the Regent Street redesign.
I hope alders will prioritize safety over vehicle convenience. I hope they can see that wide lanes will cause more damage. Approving the design as is would be admitting to not prioritizing safety, which for some would break promises made during campaigns.
There is no excuse this time. Regent Street is not under state jurisdiction. Common Council is in control of what this design looks like and every guide and handbook is telling them they can make it safe.
Two lanes. 10 feet each. That is all Regent Street needs to be a successful street in Madison.
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This article was originally published, in slightly different form, on Local Conversation leader and Strong Towns member Josh Olson's Substack, Counting Cranes. It is shared here with permission.
Josh Olson is a local conversation coordinator for Strong Towns Madison based in Wisconsin. He writes about housing, transportation, government, and local affairs on his blog Counting Cranes.